Q Gourki

Creative Director / Art Director / Designer

Tech life

Best Buy wanted to appeal to a broad consumer base from on-the-go professionals, to soccer moms, to twenty-something video gamers. The lifestyle-centric collages and messaging were designed to target each of these demographics. Print drove traffic to a series of designated websites where consumers could learn more in-depth about the latest electronics, gadgets, and fun random tips on how to use them.