![](https://freight.cargo.site/t/original/i/00a60bfa09563300712f102656f5df093d0ab4261dde818e731b7663e14114c2/Miller_image.jpg)
Good call
The brief for this campaign was pretty simple; Miller Lite, the original light beer, is a better tasting beer than the competition. How do we get that across in a simple and clear way using the product, meaning the bottle, or elements of it?
![](https://freight.cargo.site/t/original/i/643c2a04ee5b17199786d970755448fb4b18dd181af0a5ef384da62c071a3605/camouflage_o.jpg)
![](https://freight.cargo.site/t/original/i/13b2166975af467a8b6cbde7789ab66ec2743af0b6693f9a2625116a5423624e/wallpaper_o.jpg)
![](https://freight.cargo.site/t/original/i/7ab2139dd073867ea3146ebda166a44bfb2e179a6dc923a9755b2477f709baa4/miller_posters.jpg)
![](https://freight.cargo.site/t/original/i/113145a5c5513fb7e6722362fe467129dcba20793cc31fc182ca55b7a7ebac43/miller_phone-case01.jpg)
![](https://freight.cargo.site/t/original/i/f3b54beb1b5547dadf986689ef70f7d9c60a5dcc6930de9db0be80b2a07d514d/miller_phone-case02.jpg)