If you've been to Minnesota, you'd know that an escape from the typical daily life isn't far away. In a matter of a short drive from a metropolitan area, you can find yourself by a beautiful lake or camping under the stars at night surrounded by trees and wildlife. Needless to say that this was not a tough pitch when creating a campaign targeting in-state residents as well as folks who live just a few hours away in the neighboring states.

Trip on a tankful

It takes less than a full tank of gas to get away from life in the city to a beautiful lakeside in MN. Get out there!