San Juan Yachts had been building high-end luxury yachts for decades, but with increasing pressure from Hinkley, the dominant category leader, and new European imports, the company needed a refresh. We created an integrated branding and communications system including new logo, identity and tag line, print ad series, 80-page brand book and product brochure, tradeshow support, and web site copy, look and feel. San Juan Yachts has already sold all the boats it will build this year.